For small email teams or email beginners, interactivity still seems out of reach. So far, interactivity seems to be the playing field of big-name brands with email teams that have truly mastered the art of advanced email. According to our State of Email Creative research, 85% of all email respondents have not experimented with interactive email yet. However, interactivity in email is far from becoming mainstream.
(We also sent an interactive newsletter in November! Check it out here.) And indeed, we did see some truly inspiring interactive emails, including these masterpieces from Nest, B&Q, and Burberry.
Interactive email lead the list, with 27% of marketers saying that 2017 would be the year of interactive email. In the beginning of 2017, we asked over 1,200 email marketers about what they think will be the biggest email trend of the year. Enterprise Plan Boost collaboration and drive results.Litmus Plus Automate testing to ensure quality.Litmus Basic Build error-free, effective emails quickly.All Plans See solutions for companies of all sizes.
